The role of person-organization fit in Employer Branding

… so lautet der Titel meines Gastbeitrages, den ich vor kurzem auf Davide Scialpis Blog employerbranding.com veröffentlichte.

Hier meine zentralen Statements/Thesen auf einen Blick:

• Employer Branding is about enabling potential applicants to decide wether they fit to an organization in terms of personal values and technical skills or not
• The heart of Employer Branding is relevant information (leads to an increase of employer attractiveness, increase of probability of application, getting the ‚right‘ potentials and higher motivation and job satisfaction)
•  Make your communications more interactive in order to get applicants with a higher fit

Hier geht’s zum gesamten Blogpost (English only).

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